Read strong B2B websites

3 learning points

• Organize around buyer tasks.
• Place tracking and contact near operating needs.
• Use guidance to reduce complexity.

3 learning points

• Clarify the platform task.
• Separate role-based paths.
• Connect proof and documentation.

3 learning points

• Separate product, resource, and pricing paths.
• Support early-stage buyers.
• Keep tools and demos distinct.

3 learning points

• Allow several entry paths.
• Place proof near decisions.
• Support learning and contact.

3 learning points

• Provide product and application entry points.
• Link specifications to service.
• Show support signals.

3 learning points

• Define platform scope.
• Organize by task.
• Separate self-serve and sales actions.

3 learning points

• Use relevant visuals.
• Lead with operating problems.
• Separate trial and demo depth.

3 learning points

• Separate technical and business roles.
• Surface documentation.
• Connect use cases to actions.

3 learning points

• Layer broad messages.
• Support contact and self-serve.
• Use product visuals.

3 learning points

• Write around the service problem.
• Use context to humanize software.
• Offer trial and demo.

3 learning points

• Navigate by product and industry.
• Support claims with examples.
• Keep contact visible.

3 learning points

• Support workflow selection.
• Use templates for early buyers.
• Explain the product beside trial actions.