BEFORE · The website already had
A clear company name, prominent hotline, and many product images spanning multiple application scenarios.
CASE
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Anonymous casePackaging-manufacturing website
Make manufacturing clear on the homepage
From product stacking to a clear buyer path
Reorder complex products, capability, evidence, and contact entrances according to how buyers need to understand them.
BEFORE
Products and materials stacked together
AFTER
Continuous buyer decision path
IndustryPackaging manufacturing
ScopeHomepage information architecture and experience
StatusPublic anonymous method validation
Public anonymous method-validation case: it presents observable changes in information architecture, visuals, and interaction. It does not represent business performance or mean this version was publicly launched as a customer website.
Understand this case in 30 seconds
Clarify the path without changing the facts
The company’s manufacturing capability did not change; only how customers understand it did.
The real problem to solve
Information resembled an online catalog ordered by internal materials, leaving buyers to identify priorities themselves.
AFTER · Following restructuring
Buyers understand the core business, select a product direction, review company capability, and find a contact entrance in sequence.
VISUAL BA · First-screen information
See the structural change in the same viewport
The anonymous reconstruction retains only observable layout relationships; it does not show company identity, contact details, or unconfirmed data.
BEFOREAnonymous reconstruction
AFTERAdjusted version
As a result, the buyer can: Buyers first judge whether the company is relevant
A good homepage does not need to say everything at once, but it must say first what the buyer needs to understand now.
Starting point
The content lacks a clear sequence
Brand, products, slogans, and phone details competed for attention. The expression order needed restructuring, not the manufacturing capability.
ProductsCapabilityProcessContact
01What does this company manufacture?＋
BEFORE
The company name, slogan, and many samples appeared together, leaving the core business unfocused.
AFTER
The first screen states made-to-need packaging directly and summarizes the main product range.
What does this company manufacture?
BEFORE
The company name, slogan, and many samples appeared together, leaving the core business unfocused.
AFTER
The first screen states made-to-need packaging directly and summarizes the main product range.
02Which product category fits my need?＋
BEFORE
There were many products but no entrance based on use or packaging structure.
AFTER
Priority products and the full catalog are separated, with lightweight filtering.
Which product category fits my need?
BEFORE
There were many products but no entrance based on use or packaging structure.
AFTER
Priority products and the full catalog are separated, with lightweight filtering.
03Why is this worth a further conversation?＋
BEFORE
Scale, team, capacity, and experience did not form evidence buyers could scan quickly.
AFTER
A dedicated trust section concentrates capability signals.
Why is this worth a further conversation?
BEFORE
Scale, team, capacity, and experience did not form evidence buyers could scan quickly.
AFTER
A dedicated trust section concentrates capability signals.
04Where can I contact the company?＋
BEFORE
A phone number was present, but contact had not become a system across the homepage.
AFTER
Phone and Zalo appear at the points where buyers may need consultation.
Where can I contact the company?
BEFORE
A phone number was present, but contact had not become a system across the homepage.
AFTER
Phone and Zalo appear at the points where buyers may need consultation.
Three key trade-offs
Restructure through clear choices
Depth and breadth
BEFORE
Restack every product into another image wall
AFTER
Priority entrances explain depth; categories and filters communicate breadth
Impact and stability
BEFORE
Free rotation, overlap, and uneven sizing
AFTER
Consistent frames, stable alignment, and controlled proportions
Having contact details and being easy to contact
BEFORE
A hotline existed but stayed mainly in one fixed position
AFTER
Phone and Zalo follow the decision process
VISUAL BA · Product selection
See the structural change in the same viewport
The anonymous reconstruction retains only observable layout relationships; it does not show company identity, contact details, or unconfirmed data.
BEFOREAnonymous reconstruction
AFTERAdjusted version
As a result, the buyer can: Buyers choose the category before going deeper
New homepage information architecture
Six buyer decisions on one homepage
Buyers do not need to read the complete catalog first. They can understand, select, verify, and contact in a natural order.
BEFORE
Online product material
Content existed, but buyers organized the priorities themselves.
AFTER
Continuous buyer path
Each section helps the buyer complete one decision.
Recognize quickly
Core business
Clarify the need
Need judgment
Choose a direction
Product selection
Judge capability
Company capability
Understand collaboration
Collaboration process
Take action
Contact entrance
Core businessNeed judgmentProduct selectionCompany capabilityCollaboration processInitiate contact
Trust is not a claim of strength; it is evidence that can be checked.
Company trust and contact path
Make evidence appear at the right time.
A page cannot prove facts the company has not supplied, but it can create clear places for factory scale, production team, annual capacity, industry experience, partners, and project types.
BEFORE
Capability signals were scattered, and contact was disconnected from the reading process.
AFTER
Evidence is concentrated, and contact entrances appear at key decision points.
Judge first whether the company relates to the need
Choose first the category before deciding whether to read deeper
Verify first key capability signals before continuing the conversation
When ready find phone, Zalo, or consultation directly
VISUAL BA · Evidence and contact
See the structural change in the same viewport
The anonymous reconstruction retains only observable layout relationships; it does not show company identity, contact details, or unconfirmed data.
BEFOREAnonymous reconstruction
AFTERAdjusted version
As a result, the buyer can: Buyers can act directly after verification
Complete BA comparison
What buyers can now do on the homepage
This is not a color change to an old page. Every change corresponds to a clearer buyer action.
View the complete BA comparison ＋
BEFORE
First-screen information and multiple images compete for attention
AFTER
Focus on packaging needs, solution scope, and two primary actions
As a result, the customer can: Judge first whether the company is relevant
BEFORE
Products sit in a long list without clear priorities
AFTER
Separate priority entrances from a filterable full catalog
As a result, the customer can: Choose the category before going deeper
BEFORE
Peer images use inconsistent ratios and arrangements
AFTER
Use consistent frames, spacing, and content structure
As a result, the customer can: Compare product directions more easily
BEFORE
Company capability information is scattered
AFTER
Create a concentrated place for capability and evidence
As a result, the customer can: Check key signals before starting a conversation
BEFORE
A hotline exists, but the reading path is discontinuous
AFTER
Cover multiple decision points with contact entrances
As a result, the customer can: Contact directly when ready
Conclusion and invitation
Does the homepage show the full capability?
Send only the website link; a complete improvement plan is not required first. Start with a homepage problem list and priority recommendations.
Send your website linkYou will receive
- —First-screen information problem list
- —Main gaps in product paths and category expression
- —Priority recommendations for company evidence and contact entrances
- —A judgment of what should change first and what can be handled later
Continue reading
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More cases are completing fact, asset, and publication-boundary confirmation. This area preserves a reading path that can continue expanding.
02Pending release
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03Pending release
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04Pending release
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