Move from observations, evidence, and priorities to an acceptable scope. The method reduces intuition-led redesign, but it does not manufacture causal conclusions or guarantee outcomes.
Steps 1–2
First understand the company, products, buyers, and current problem, then read from the entrance through the homepage, products, evidence, and contact.
This section defines the page role, information boundary, and next step; it does not replace real business inputs.
Steps 3–4
Each judgment records its source type, confidence, and limit, then is ranked by buyer impact, input availability, dependencies, and effort.
This section defines the page role, information boundary, and next step; it does not replace real business inputs.
Steps 5–6
Map priority problems to Chinese Content System, Product Catalog, Website Refresh PLUS, Search & Authority, or no action. Define pages, materials, languages, revision rounds, and exclusions.
This section defines the page role, information boundary, and next step; it does not replace real business inputs.
Step 7
Check copy, evidence, links, mobile behavior, and scope consistency. Move to publication only after the required content has been confirmed.
This section defines the page role, information boundary, and next step; it does not replace real business inputs.
Changes without priorities or input boundaries expand the scope and make it difficult to explain what actually changed.
No. It can constrain observation, selection, and acceptance in advance, but it cannot control markets, platforms, or sales outcomes.