A brochure can introduce the company. A website must also help buyers continue evaluating: find products, check fit conditions, understand capabilities, review evidence, and choose a next step.
Difference
Buyers arrive on different pages from search, social media, partners, or direct links. The website must let them continue without a salesperson explaining it live.
This section defines the page role, information boundary, and next step; it does not replace real business inputs.
Key tasks
The website needs to answer whether the company is relevant, the product fits, the evidence is credible, and how to make contact.
Quickly understand what the company provides and whom it serves.
Find specifications, uses, documents, and fit conditions.
Check sources, capabilities, processes, and limits.
Choose a quote request, consultation, Zalo, phone, or form.
Review method
Use buyer tasks to check whether each page has a clear answer and next step. Visuals should support reading and decisions, not replace information.
This section defines the page role, information boundary, and next step; it does not replace real business inputs.
It can be used as source material, but it needs to be reorganized for web reading, internal links, mobile, and buyer tasks.