BEFORE · Original page
Product samples, promotional wording, and contact information are concentrated in one visual, leaving buyers to infer the company range.
CASE
Return to the case library
Public anonymous casePaper packaging manufacturing
Turn a broad catalog into a clear inquiry path
From product collage and hotline dominance to catalog breadth, representative paths, and inquiry preparation
One gift box can attract attention, but an enterprise homepage must explain the full business range before guiding buyers into the relevant product path.
BEFORE
The company arranges information
AFTER
The buyer reads by problem
IndustryPaper packaging manufacturing
ScopeCompany homepage, categories, representative products, and RFQ
StatusLocal method validation · Public anonymous
Public anonymous method validation:BEFORE is softened as a whole to preserve structure and information density. AFTER keeps the real restructuring and obscures only company name, logo, phone, email, and other identity points. The case explains why the page needed to change and what buyers can do more easily after the change; it does not represent customer adoption or business outcomes.
Understand the case in 30 seconds
What changed in the structure
The restructuring moves from “displaying one product” to “organizing a packaging company,” while preserving specific products as entrances to deeper understanding.
The problem that actually needed solving
One product can show a style, but it cannot replace the company catalog, capability, and inquiry path.
AFTER · Local restructuring
Catalog breadth, two representative detail pages, capability explanation, and inquiry preparation are organized into distinct layers.
VISUAL BA · 1440 × 900
See the change in information priority within the same viewport
BEFORE is softened while preserving structure. AFTER keeps the real restructuring and redacts only the name, logo, and contact details.
BEFOREStructure softened
Identity information hiddenAFTERLocally anonymized
Identity information hidden“The value of a case is not proving that the page looks different. It is showing which buyer decision became easier.”
Three key changes
Three changes, three buyer decisions
The BA comparison runs through all three decision points. BEFORE uses a softened image to retain the original structure; AFTER keeps the real restructuring and hides only company identity and contact details.
01
Explain breadth first
Do not let one attractive sample stand in for the whole company
A representative product can explain depth, but the homepage must still show which packaging directions the company covers.
As a result, the customer can
Buyers first confirm whether the company covers their packaging need.
BEFORE
AFTER
BEFORE softened structure · AFTER locally anonymized
02
Explain depth next
The catalog carries breadth; representative details carry depth
Treating every product as equally important creates another image wall. Representative paths need to perform the explanatory work.
As a result, the customer can
Buyers see the range and understand how one concrete need can unfold.
BEFORE
AFTER
BEFORE softened structure · AFTER locally anonymized
03
Prepare last
Turn “contact us” into an RFQ buyers can prepare
Packaging inquiries usually need use, structure, dimensions, quantity, and timing context. The page should help buyers prepare.
As a result, the customer can
A general question becomes a requirement that is easier to assess and answer.
BEFORE
AFTER
BEFORE softened structure · AFTER locally anonymized
The reading path after restructuring
Keep the key decision on mobile
- 01Identify the packaging need
- 02Browse six catalog categories
- 03Enter representative details
- 04Check company capability
- 05Prepare quotation information
Identity information hiddenAFTER · Standard 390 × 844 mobile viewport · Identity points only are redacted
Why the customer can benefit
What buyers can complete now
See the full range first instead of letting one sample take all the attention.
See depth next through how a representative product fits a concrete situation.
Prepare the key inquiry information before selecting a contact channel.
This case does not claim
- Information-architecture changes do not imply changes in company facts
- Representative products are not described as a complete catalog
- No claim that the test version was published or produced business outcomes
Bring the same question back to your website
Can your website help buyers decide faster?
Send the website link to first receive a homepage issue list and improvement priorities. A complete proposal is not required.
Send your website linkFirst answer three questions
- 01 · Can buyers tell what the company does at first glance?
- 02 · Can buyers quickly find the relevant product?
- 03 · Can buyers act directly when they are ready?
Continue reading
View more cases
Different companies need to solve different problems. The next case can begin with another information-architecture challenge.
01
Packaging manufacturer homepage restructuring method test
Buyers can understand the core business, narrow the product range, check capability signals, and find a contact path more quickly.
02
Dual-business manufacturer: from company display to product judgment
Dual business entrances, representative products, evidence points, and inquiry preparation form one continuous path.
03
Packaging catalog: from ineffective filters to use-based selection
Four product entrances, lightweight filters, two representative detail paths, and contact each perform a defined task.
04
Mature manufacturer: restructuring without losing existing value
The first screen explains the packaging direction first; existing company evidence is reorganized and linked to a structured inquiry.